
You may have noticed some changes today on
Hawks.com. In addition to changing
up the look of the team colors and jerseys, we have also revamped the front page
of the website.
We are pretty excited about the changes - in particular, the larger picture
size on the main image, which should give us some great options for photography
once the season gets underway. We also have a new calendar, which I'll admit
doesn't look too impressive now but will look much cooler once the season starts
with color logos for each game instead of just text.
Overall, its a much cleaner look with less to navigate. Let us know what you
think!
On a related subject, I'd like to weigh in on the
new look for the franchise
for 2007-08. I have read a lot of the commentary about the new unis out on the
Internets, and though people seem mostly positive, I have seen the critique that
says the new threads are ho-hum, and nothing to be excited about.
To that, I say...exactly. By no means am I agreeing that they are boring, but
to me what is so great about them is their simplicity.
Call
me old fashioned, but I say the best jerseys out there in the NBA are the ones that
don't try to do too much. Imagine if the Celtics had joined the fray in the 90's
and put together some monstrosity like the
Cavs,
Rockets,
or even ours (see right).
Now let's say they introduced
their current look
(which they've had forever, but follow me here for the sake of the argument).
Would you be blown away? Probably not, it's a simple green jersey with block
white lettering. The same thing goes for the current Bulls unis as well - they
are great because they are so simple.
To me, that's what the Hawks' new jerseys nailed - it's a very simple,
three-color look (using colors that aren't going anywhere for awhile, by the way
- no teal on
these) that is straight old school with just a touch of new-school
design.