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Tuesday June 26, 2007
Permalink Posted by: Micah Hart at 11:43PM AFT on June 26, 2007

You may have noticed some changes today on Hawks.com. In addition to changing up the look of the team colors and jerseys, we have also revamped the front page of the website.

We are pretty excited about the changes - in particular, the larger picture size on the main image, which should give us some great options for photography once the season gets underway. We also have a new calendar, which I'll admit doesn't look too impressive now but will look much cooler once the season starts with color logos for each game instead of just text.

Overall, its a much cleaner look with less to navigate. Let us know what you think!

On a related subject, I'd like to weigh in on the new look for the franchise for 2007-08. I have read a lot of the commentary about the new unis out on the Internets, and though people seem mostly positive, I have seen the critique that says the new threads are ho-hum, and nothing to be excited about.

To that, I say...exactly. By no means am I agreeing that they are boring, but to me what is so great about them is their simplicity.

Call me old fashioned, but I say the best jerseys out there in the NBA are the ones that don't try to do too much. Imagine if the Celtics had joined the fray in the 90's and put together some monstrosity like the Cavs, Rockets, or even ours (see right).

Now let's say they introduced their current look (which they've had forever, but follow me here for the sake of the argument). Would you be blown away? Probably not, it's a simple green jersey with block white lettering. The same thing goes for the current Bulls unis as well - they are great because they are so simple.

To me, that's what the Hawks' new jerseys nailed - it's a very simple, three-color look (using colors that aren't going anywhere for awhile, by the way - no teal on these) that is straight old school with just a touch of new-school design.